VIENNA · BUILDING SINCE 2002

Gerd SaurerWhat changes when
technology does?

I write about technology, software, data, products, and organizations—and the practical consequences when new capabilities change how we build, work, and decide.

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THE OPERATING LOOP

01Understandcustomer · context · constraint
02Buildprototype · code · validate
03Learnobserve · decide · repeat

AI shortens the distance between insight and execution. The loop—not the output—is the advantage.

SELECTED WRITING · 2026

Ideas worth
working through.

Spec-Driven Development Is Nonsense

Prose should capture product intent, not ambiguously reconstruct software already expressed more precisely in reusable, executable code.

AI Does Not Need to Take Over to Change Who Has Power

AI can redistribute control while operating exactly as intended, amplifying the incentives and authority of the institutions deploying it.

Your AI Agent Just Read Confidential Data. What Can It Do Next?

The agent harness is becoming an operating system, but the security principal it must govern is the session, not the container or VM.

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ADVISORY

What happens if
technology changes?

I work with product and technology leaders who need to turn a new capability into a clear decision: what becomes possible, what stops making sense, and what should change next?

01Explore the shift

Separate durable capability changes from noise and map the assumptions they challenge.

02Trace the consequences

Follow the effects through products, software, operating models, and customer expectations.

03Choose the next move

Turn uncertainty into experiments, decisions, and an actionable path forward.

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SPEAKING

Ideas are better
in the room.

I speak at conferences and company events about AI-native software, context engineering, and how product development changes when implementation becomes cheap.

  • 01Building AI-ready software and organizations
  • 02Why context matters more than the model
  • 03Where product management and engineering converge
  • 04What happens when software execution becomes cheap

ABOUT

I work across the boundaries other people organize around.

I’m Gerd Saurer, a product leader and hands-on engineer based in Vienna. Across more than two decades, I’ve worked in software engineering, enterprise sales, partnerships, and product management.

That perspective is grounded in both technology and organizational change: I hold an MSc in Computer Science and an Executive MBA in Leadership and Change Management.

Today I’m focused on Microsoft Fabric, agentic systems, and the practical question behind every technology shift: how do we turn new capability into something people actually need?