We Will Not Need Product Managers and Engineers in the Same Way
AI is collapsing the boundary between deciding what to build and building it. The organizations that benefit will be the ones whose engineering systems make ownership possible.
VIENNA · BUILDING SINCE 2002
What changes when
technology does?
I write about technology, software, data, products, and organizations—and the practical consequences when new capabilities change how we build, work, and decide.
Read the latest thinking ↓THE OPERATING LOOP
01Understandcustomer · context · constraint
02Buildprototype · code · validate
03Learnobserve · decide · repeat
AI shortens the distance between insight and execution. The loop—not the output—is the advantage.
SELECTED WRITING · 2026
Ideas worth
working through.
Software Development Was Never Deterministic
The fear of non-deterministic AI code reveals a misunderstanding about software engineering. Code production was always variable; trust comes from validation.
Why SaaS Won—and Why AI Is Quietly Changing the Rules
SaaS won because building was expensive. AI changes that cost structure and reopens a strategic question many companies thought had been settled.
SPEAKING
Ideas are better
in the room.
I speak at conferences and company events about AI-native software, context engineering, and how product development changes when implementation becomes cheap.
- 01Building AI-ready software and organizations
- 02Why context matters more than the model
- 03Where product management and engineering converge
- 04What happens when software execution becomes cheap
ABOUT
I work across the boundaries other people organize around.
I’m Gerd Saurer, a product leader and hands-on engineer based in Vienna. Across more than two decades, I’ve worked in software engineering, enterprise sales, partnerships, and product management.
Today I’m focused on Microsoft Fabric, agentic systems, and the practical question behind every technology shift: how do we turn new capability into something people actually need?